Ensō Strategic + Tactical Marketing

(d.b.a. ESTMKTG)

Hire a fractional resource, manager, or team lead to fill project gaps or install agile leadership for stronger visibility, performance, and innovation. Acquire 30+ years of marketing strategy, bizdev, and artistry experience for a fraction of the time and financial outlays of an employee search.

INNOVATION

Key Moment

Shaped LATISTA for $663M acquisition by ORACLE. Made the feature-rich startup tech easier to find, trial, adopt, and evangelize. Operated as team lead and project manager with multiple reports. Navigated differences in opinions on brand and approach with the executive team to forge compromises. Provided specialized craft, like re-engineering the app’s interface to GUI honors. Ranked content in organic search for +352% traffic, +706% leads, +511% trials, +319% licenses, and +263% AVG growth.

New Service

Answer Engine Optimization (AEO) is an emerging authority and abundance strategy at the intersection of artificial intelligence (AI) and search engines. This content approach is currently experimental but responds to the likely pivot from Search Engine Optimization (SEO) as information retrieval evolves. 

Successful efforts in AEO will better position you as the answer to popular questions in ChatGPT and Google’s “People Also Ask.” Project your product or service as the answer customers need.

Service Offering

CREATIVE

Art Direction
Writing & Editing
Logo Design
Brand Naming
Collateral Systems
Promotionals
Website Development
Content Management

Capitalize Better.

(SAMPLER FROM PUBLISHER)