in the 1960s, the vaccum company electrolux featured the slogan “nothing sucks like an electrolux” in their advertising. while americans assumed it was a brand blunder from a scandanavian manufacturer, electrolux knew what sucks meant in american language and intended for the ads to generate extra attention for it. got me thinking about eye-catching (though also low brow) it would be if current productss were marketed in a similar fashion. how about “who blows more than craftsman?” for a leaf blower, or “start your day with our wurst” for hillshire farms?
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