Mastercard Strengthens Brand with Creative App

have you heard about or used the new iphone/itouch app from mastercard? “priceless picks”reinforces the popular tag used in the brand’s advertising. it is designed to leverage custom gps maps to help people share their favorite places and deals with the world. in addition to the viral aspect of allowing people to submit entries, there is also a team of reviewers whose job it is to uncover “the coolest stuff that only a local could know about.” talk about going from global to local! this is a great follow-up to “because fun is contagious” – one of my posts from yesterday. think about ways in which you could expand upon a tagline in a similar manner.