Audience Reaction is Key Promotional

there is one detail that cannot be left out or thin in a press kit or promotional for a show, event series or the like — audience response. whether you’re using a paper kit only or also featuring a dvd, keep in mind that the audience’s response is what will connect first with venue managers, agents, event planners, partners, and the like. hype is great, but these folks want to see action. they want to believe in the next “can’t-miss thing” and get behind you. they can’t do that if it’s a stretch to imagine positive vibes, energy and excitement in your audiences. you don’t want people “taking a chance” on you — because there is no leverage in that. look into a “man on the street” approach to post-show interviews. for years, movies and theatre productions have featured these as a way to generate a bump. you can do the same.