in my recent post “event marketing – all about making it special,” i pushed the importance of selecting a top-flight destination and getting the details just right. i argued against prince fans who were complaining about him choosing an overly lavish venue for his latest concert – the opera house in montecarlo. i feel it takes a grand effort to market events successfully. well, here’s a spirited report from an attendee: “I just came back from montecarlo, where I attended the most perfect concert I have ever experienced. prince and the band were fabulous. extraordinaire. he sang like an angel. the opera was the perfect jewel case for such a precious inspiration. the sound was limpid, clear like a diamond. each note was perfectly echoed by the room, creating the most delicate yet powerful net of vibrations. magical is the word. i cannot truly express what impact such an atmosphere has on your soul and mind.” still think prince was in the wrong?

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