Advice: Imagine Receipt of Your Press Kit

below is some advice i offered to a client today – on the subject of how you want a client to receive a press kit. backstory: client was sending a dvd that doubled as a press kit and product sample. i’m pushing a formal letter, a product dvd and website with electronic press kit (epk). here’s my advice: the key is being nimble with your initial approach. you want new contacts to touch your business in a number of different ways out of the gate. you want the voices in his/her head sounding something like this – “ok, he writes a good letter…clear and to the point…the dvd package is hot – let me pop this in…nice, this looks good….oh, I should check out his website…ok, his website looks decent…cool, things are looking good…let me put this in the “a” pile (throwing your competitors crap in the trash)…maybe i should call or have my assistant reach out to eric to set up a meeting.” the website is key. it’s what your new contact will forward to other people. it should repeat or deliver digital “originals” of the paper items that were sent.