Brutal Honesty in Advertising

maybe it’s because i’m a transplanted yankee that i trip on southern sensibilities, but the commercial below is a pissl! beyond the deadpan humor, the ad produces sound branding, call to action, etc. the brand champion (robert lee) is a likable, trustworthy guy. you want to buy from him. the product and offer are simple. he easily overcomes buyer objections. the call to action couldn’t be more direct, as he’s standing in front of a billboard with his contact information. if you want to see how the commercial was made, then click the link just above the timeline near the end of the video.