here’s a short list of simple things that every business owner should be doing — and i’m willing to bet that most of you don’t do these things often (if ever). call your own phone line(s). email your company’s inboxes. complete and submit those forms on your website. i know — this is a yawnfest. au contraire! business owners may be surprised by what they find. the assumption that all is working as it should is very dangerous. sometimes the simplest items get overlooked — like the basic routing of prospects and customers to somebody who can help them get what they need.

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