What's Your Conversation Strategy?

thanks to greta weiner for pointing me towards this topic. your clients and prospects are starved for time. often, he or she is already engaged in conversations when you reach out. how you open your next conversation is critical in today’s marketing landscape – especially where leads may not be as plentiful. advertising age magazine recommends that conversation strategies begin with the end in mind. hard to argue with that logic. explore messages that work across multiple platforms and can be scaled quickly/broadly. always point subject matter and anecdotes towards actionable items on current projects. be careful not to assume a conversation “carte blanche” – unless the meeting is set as more casual.