let’s assume that you understand what it takes to generate new business and that you’re actively “filling the funnel” with new prospects and leads. ever notice that sales pick up when you carry yourself as someone who doesn’t need anything? as in dating, “creating the chase” is an undeniable force in sales that reverses the action such that the person who would normally be chased will now do the chasing. you should be employing a version of same in your business. the key is to show interest and your excellence at the same time that you retreat and act disinterested. sound too zen for your sensibilities? watch the below clip from the movie the tao of steve to see if you can apply its principles to business. good things will follow – if what you’re doing between prospecting is excellent, that is.

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