Advice: A Blog Loosens Buying Inertia

below is some advice i gave to a new client of mine – a home improvement contractor: competitors have been weakened. people are nervous about which company to trust. the potential is therefore great right now for the companies who stand tall and strong. passion and knowledge are an extremely valuable way to differentiate. it works on your behalf to loosen the buying inertia. i know blogging seems fluffy to many in business, but it is a great tool for offering a hands-on, customer-first experience at a website. you’ll communicate that you’re the safer bet, that you care more than your competitors do about the work, that you’re the one with whom they should feel good about committing their hard-earned dollars. make sense?