looking for a great example of how branding helps to build a warm, fuzzy feeling for your organization that then drives sales? take a look at the atlantic records time capsule, a product from one of the oldest music labels in the world. the production and promotional effort represents five years of dedication from serious music enthusiasts — which can be seen and felt readily in the product’s attention to detail, quality and nostalgia. if only every product received such focus and dedication! behind all of this is a sentiment from legendary founder, ahmet ertegun: “we started atlantic simply because we wanted to sign a few artists whose music we liked, and make the kind of records that we would want to buy.”
