know google like the back of your hand? rely on a palm cheatsheet? here’s a quick quiz. 1. is search engine optimization what connects consumers to a business when they type its name? false. seo connects localized consumer searches (ie. remodeling los angeles) with a list of relevant businesses. 2. does seo ensure you list first? false. most have pursued seo. search engine marketing (sem) is the ongoing work that raises your optimized website among others.

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