Identifying a Shortfolio

a shortfolio is a portfolio that lacks depth and sophistication. think like a hiring manager at an ad agency. first — are the projects real? creating without limitations is easy! second — define his/her role(s). someone else may have handled the lead work. third — demand results (customers gained, revenue generated, etc). fourth — count household names. established companies only enlist top creatives. fifth — fit and relevance = hit the ground running.