Branding By Details — Hanes Bacon Neck

are you being lazy with your branding? don’t forget the details. consider hanes. you know you’re working it full-time when you can take a plain white undershirt and draw attention to a stand-out detail that makes your product more special than the rest. hanes leverages one of the smallest of details on its undershirts — a lay flat collar — and shows how it’s superior to the “bacon neck” to which other brands fall prey. check out the ad below and think about how your company cultivate competitive advantage by dialing up a detail.