More Colorful Shades of Doing

love this line from the current home depot commercial. also like the ace hardware “i will” commercials where homeowners promise to deal with their projects. why is anti-procrastination messaging all the rave in home improvement? well, i’m a minority partner in two home improvement businesses. i’ve listened to estimators report that more quotes are being collected and considered. fewer homeowners are pulling the trigger on solutions. yes, funds are leaner — but aren’t we saving on other costs and spending more time at home?