The Power of 10 in Soccer Branding

as anticipation begins around the globe for the 2010 world cup in soccer, espn is running a fifa commercial in regular rotation that does an excellent job of showing the power of branding. the message focuses on the power of 10 — as in the power in the #10 jersey in soccer. it’s more than just a number. reserved for the best player. the playmaker. the one who will be remembered forever. wear it well and an entire nation will wear it with you. too cool. how might you learn from this example with your business’ brand?