Collect Yourself Before Taking Action

was reminded of a key differential between experienced and green practitioners today. an agency client needed an ad campaign sketch for walmart. before accepting, i had questions. he got into a pinch and needed to execute himself. happens often. i told him that i felt bad — but that it’s always better to collect yourself and make sure you can do something right the first time. time becomes short later and things get hot. his reply? “you’re always conscientious. that’s as valuable an asset in our relationship as your creative talents. your quick and thorough responses are always appreciated.”