Goodwill, Red Bar and Brand Valuation

the bridge between finance managers and marketers is built of frost — too cold to touch and fragile. that’s because quantitative marketing evidence is often hard to pinpoint. despite the fact that the united states’ financial accounting standards board issued fas 141 in 2001 (whereby companies must recognize the component costs of acquired goodwill when a merger takes place), there has been little progress on accounting for the ongoing value of brands on the books. until now. get the latest from talentzoo on goodwill, red bar and other methods currently being explored.