i’m not a fan of washington nationals baseball. their fans have a new stadium and don’t show the love. average attendance is 20,801 patrons — a sad 49.7% of 41,888 seats. they’re not a baseball-savvy bunch, and their attention is often turned from the field. this makes what happened last night even more special. stephen strasburg, the team’s 21-year-old pitching phenom, made his debut. attendance was a sellout plus 2,000 standing room only. average ticket was $103.28 – up $65.06 from may 9. the takeaway? smart brand and talent investments produce serious near-term rewards.

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