The Copycat Pipeline

a cisco commercial from their human network series illustrates the viral power of video as a marketing medium. more specifically, it demonstrates how consumers pinpoint videos at channels like youtube via handheld devices and immediately copycat what they see. there is a wealth of how to information in play and a vibrant community eagerly receiving and leveraging it. people like to be in the know when it comes to trends and tricks. how can you take advantage of this medium and network?