How LeBron's Decision Diminishes His Brand

many have speculated on how lebron james’ to shun the team that drafted him for a super team in the newly-supercharged miami heat. no more singular star in his home city, worshipped with mammoth monuments. no, now he will be one of three mega players — one third of his former star power at home. perhaps he gains through a stronger, more evil persona (where there was once national apathy towards him). dennis rodman certainly enjoyed the bad boy yet talented vibe for a good while. in the end, i believe lebron’s brand will suffer its greatest loss overseas. james has said he wants to be a global brand at a time when feelgood brands like michel jordan play best abroad.