Earn Creative Freedom Through Active Listening

a client isn’t required to surrender his/her ideas on the way to marketing a business. after all, the client has a sense of what’s worked and what hasn’t historically. having said this, it’s wise for a client to relinquish some control because he/she hasn’t had the benefit of the creative on board in the past. the best way to earn the trust and creative freedom that’s necessary for a top-notch collaboration is through “active” listening. too many creatives don’t listen to clients seriously. big mistake. clients — test your creative. make sure he or she honors what you know and want from the endeavor.