over the last decade, the world has become “smaller” thanks to the internet. with this, it’s no surprise that its gateways (websites) have also narrowed in form and function. compare with automobiles. chassis’ vary slightly within families of vehicle, but each family is perfectly suited to its audience. same with websites — portfolio, magazine, shop, etc. as with cars, there’s room for innovation in the shared features (wheels, dashboard, seating, etc). same with websites — main banner, sidebar, footer, etc. per main features and share, subscribe, social media, and more.

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