have you gotten hooked on the history channel’s american pickers yet? mike wolfe and frank fritz (pickers extraordinaire) love to dig into the story behind a long lost article they uncover — everything from old photographs to bicycles. branding is enriched by storytelling. these guys have also read donald trump’s the art of the deal. watch as they open doors, warm up conversations, “break the seal” and close deals. the beauty of the show lies in watching how they earn the trust of strangers in just a few easy steps. this is a valuable skill for business owners everywhere!

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