Time To Be More Than Just Artistic

these days, it’s no secret just how competitive an environment it is for creatives. here’s a piece of simple advice. make sure you’re being more than just an artist. avoid becoming a nightmare for clients. artists have a long-standing and dubious reputation for being stubborn, flakey, not staying in touch, not listening, too much about his/her own tastes, and less than direct or clear when it comes to communications. artists must remember to focus on developing “360 degree” ideas, being highly collaborative, staying on message, hitting deadlines, and the like. it’s too crazy out there to be lazy.