Protect & Nurture The Intangibles

it’s a business subject that no one talks about — until there’s an incident. unfortunately, there will be times when that is too late to stop or reverse the damage. here’s the reality. some of the most valuable assets of your business are the intangibles. your reputation. your brand. the things you cannot touch and hold but are so precious to success. so how do you nurture them? think in terms of gardening. take pride in your work. plant the seeds and provide an environment for growth. stay in front of your audience and items that are critical to progress. avoid neglect. remove the weeds and only surround yourself with quality professionals. always explore what else you could be doing. and so much more!