i thought the grim reaper came for myspace a long time ago? long behold, i found myself talking to a few people this past week who feel that myspace is still relevant. um, no. definitely not. in my opinion, they deserve what they’re getting. they’ve ignored the market, failed to compete technology-wise with chief competitors and dropped the ball on what is a vibrant niche (the music industry). they’ve had audio and video since day one to captivate visitors and draw in advertisers. somewhere along the way, they simply got lazy and rested on a clunky product — albeit one that once led the social media market. while recent directives from leadership have targeted the youth market , its biggest gains of late have been among the 35-64 age group. my guess is that these are late bloomers on the social media scene who gravitate to the name for its legs and longer tail. they won’t likely contribute to a resurgence for myspace. business owners, product development directors and others — learn from this. don’t let yourself slip in this market. you could be amazed by how quickly good fortunes turn sour.

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