Hanging in Bad Neighborhoods?

desperate people do desperate things. they find themselves mingling in less than desirable circles, and in more than compromised positions. didn’t your mother tell you to avoid bad neighborhoods? well, there are times in business when you’re penalized for where you hang and to whom you’re linked. did you know that google ranks businesses, in part, by the company that’s kept? it’s called page rank. google decides where to rank your business in its index by looking at links made from other websites to your website. a link is wherever there’s an active url that leads to your business upon click. a bad neighborhood has a negative impact on your score, and it can even lead you to get banned from google! can you imagine the impact on your revenue if your website disappeared off the grid? so, how do business owners make this mistake? there are three common ways. they buy links in gross from less than reputable businesses. they trust their search marketing to amateurs. they go d.i.y. don’t fall into one of these traps with all that’s at stake!