Feeds Are For The Birds?!

it’s been nearly seven years since the inception of web 2.0, when the internet moved away from entirely pull (to largely push) strategies. push strategies? yes — as in publishing website content in feeds that arrive at consumer inboxes and cell phones. with such powerful means at his/her disposal, why is it that any businessperson would resist or allow his/herself to be in the dark about this culture shift? here are the “bottom line” advantages of pushing content via feeds. consumers — subscribing to feeds makes it possible to review a large amount of online content in a very short time. publishers — feeds permit instant distribution of content regardless of whether people come to your website; advertisers — feeds overcome many traditional marketing shortcomings (spam filters, delayed distribution, search engine rankings, and general inbox noise). don’t wait. let’s sit down and investigate the technology that’s available to you a bit more closely.