Core Product Drives Top Power Couple

by now, just about the entire planet has heard that beyonce knowles and shawn “jay z” carter topped forbes magazine‘s first-ever power couples list. their whopping $162 million in combined revenue even entered the guinness book of world records. many likely assume that the vastness of their empire in film, fashion and corporate endorsements led the way for the dynamic duo. not true. it remains their unwavering commitment to their core product — music — which solidifies the gaudy rewards. that’s right. in a music industry that’s supposedly dead or dying, the couple drew a reported 81% from track, publishing, ticket, and merchandise sales last year. just 19% came from deals with companies like l’oreal, american express, direct tv, and others. are you focusing enough on your core product?