sure, these critters can be awfully cute — but they can also be nervous and indecisive. more often than not, it seems these little suckers have their heads buried in the ground. they pop up here and there to survey the landscape and then disappear. i can’t help but think of the parallels to the unsure business planner. not certain what’s out there. everyone could be a threat. scared. only in the game for a quick look and small actions. gone again until the next whim. take attention my furry friends — because there’s another way! in sports, you always hear about success gravitating to those who can “slow down the action” and execute with greater ease. this comes with preparation. knowing what the other side is likely to do. taking longer breaths and executing. embracing market research is perhaps the best way to build confidence and advance from prairie dog to longview planner. your business will thank you for the newly-acquired knowledge!

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