It's a Factor of Race with LeBron

yes, i said it. and why don’t i hesitate? because marketers look at numbers — what people are actually saying and doing. we don’t fly off the handle on hearsay, conjecture and other interference. the reaction to lebron’s narcissistic lovefest branded “the decision” was/is squarely about race. a recent release of q scores, a polling system that measures popularity, supports the notion. among non-blacks, james’ negative q rating went from 24 percent to 44 after his free-agency announcement. however, among blacks, his negative q score slipped just from 14 percent to 15 percent. we can speculate all day on why exactly this is. two things are for sure — the publicity event had a negative impact and non-blacks felt 2o times more polarized than blacks. source: yahoo sports.