We're Not Special Like Snowflakes?

a new “habitable planet” has been discovered in a nearby solar system — one that bares resemblance to earth in a number of ways. gliese 581. so how is this relevant to marketing? well, i’ve always found it odd that people need proof that we are not alone. consider the vastness of space. layer that against the audacity and arrogance of thinking that we are the ultimate “special snowflakes” in the universe. we’re simply not. we’re surprisingly predictable, imperfect and common (in many more ways than we’re unique). marketers measure byte after objective byte of information each week that underlines this premise. thinking that too much is singular or the exception to the rule is dangerous in marketing. personally, i come across many business owners who quickly assume they are alone in the marketplace, the only one doing something, with no real competition, etc. you get my point here. try on a new perspective. competition is vast. you are certainly not alone. that means you need to compete on the regular to finish ahead.