A Sense of Urgency

in marketing, you want to be in business where there’s a sense of urgency about interactions. not so much that the british are coming, but a fair amount of this isn’t kansas any more. why? where people seem too comfortable, they probably are. they may be denying that they have a problem or a pressing need. if they don’t have a need, then why will they be happy when you charge them a fair market price for the fix? i’m not saying here that it’s your job to create the urgency. that is a bogus sales tactic. however, definitely take a look at your business. are you providing a truly valuable service? do people regularly need what you offer? is there anything more you could be doing? they need to understand enough that they can value the impact you’ll make. and yes — they are a little pressed to be serious about the issue(s) at hand. your time is limited and you have the goods. don’t be afraid to make the difference. it’s a healthy process for both sides once you get beyond the initial nerves!