what do your clients expect you’re doing when they call? do they expect that you’re like a school girl the day after the first date — pining by the phone and enjoying the musical whimsy of crickets? do they expect you’re high-rolling in monaco? do they imagine you’re running a fever of 105 as you run around working everything their business needs 24-7? expectations need to be managed, with the strangest of them called out. it’s for the benefit of both of sides. you’ll find that just about every client wants to know you’re successful. otherwise, s/her may not be hiring the best. however, clients also call out of the blue and ask if you’re busy and assume you’re ready to talk for a bit. this is very odd indeed. it’s good to have clients with urgency, but you also need trust. on your part, you need to show the ball is being advanced in concrete terms. if you communicate that your time is not valuable with prospects, or that you are not busy — then watch out. you’re doing both sides a huge disservice. prospects and clients will lose confidence and you will lose your grip on the opportunity or account.

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