Forcing The Subject

this is an easy tip that you can enable right now with the lead generation form(s) at your website. the smartest among you will already know about this. it’s one of the simplest marketing initiatives you’ll ever engage. ready for it? i like to call it “forcing the subject” — though it’s far from feeling intrusive! in fact, the beauty of this is that the consumer won’t even sense you’re extracting such valuable information from him/her. go under the hood of your contact, suggestions and other website forms. make the subject field “required” — meaning that the person completing it is required to populate the subject field. it sounds ridiculous, but think about how elegant this is. as a marketer and salesperson, you need to know the hot button — the #1 thing to overcome and deliver for the consumer. believe it or not, forcing the subject generally provides one of three things. the google search term. the main objection. the end goal. time and time again, the forms roll in like this. the subject is the impulse behind why the consumer is approaching your business. forget the message field (for the most part). s/he has chosen words carefully there and addresses mostly symptoms or marginal items. as the submit button is clicked (and without that subject field completed), s/he lets down the guard. they get an error. they complete the subject with the most important words you need — and without hesitation. perfection!