Google Alerts — Use Them?

another simple and easy tool that many businesspeople don’t know about or use is google alerts. nothing could be simpler or more direct. the point of the tool is to email you every time a certain strand is published across the internet. for example, you could set google alerts to tell you every time your name goes live, or perhaps when a certain niche service that’s important to your business is discussed. google alerts is especially powerful for credentialed experts who are cited, covered or otherwise mentioned on an ongoing basis. google allows you to time these email alerts for one of three intervals: as soon as published, once a day or once a week. give it a shot today. type “google alerts” into that search window and away you go.