Google Local Choke All

a quick way to survey your competition is to access a google local listing map. you can access one in your industry by searching for a certain type of business and adding a city/town — ie. by typing “carpet cleaning fairfax va” into the google search bar. what you’re hoping to see is the combination of a single company (yours!) or a few companies in a well-populated area. that would ensure a large number of customers ready to be served based upon convenience (keeping in mind that savvy consumers generally don’t want a service provider to travel too far — higher prices and slower service delivery are two leading concerns). so, what does an uphill battle look like on google? check the results shown in the map here. the lettered markers are the only listings that will be highlighted with a phone number to call and a website link to click. the remaining dozens of dots are businesses trying to make headway. competition is fierce! if the landscape looks anything like this in your industry, then it’s time to get a marketing expert on your side.