Transparency Abound on Google

there’s no truth in this world. some are very quick to point that out to you. when i was a kid, one of my favorite songs was honesty by bill joel. the lyric goes “honesty is such a lonely word…everyone is so untrue…honesty is hardly ever heard…but mostly what i need from you.” i’m hear to share a different twist on this subject. if you know where and how to look for it on google — honesty is very much alive and well. in fact, the search platform is built on transparency. here are a few examples. there is no magical cloak you can wear on google to evade the search engine bots that review your website(s). google regularly punishes deception in the form of hidden keywords that seek to manipulate the search engine (while a different set of text courts the visitor, of course). if you’re a marketer, it’s very easy to learn your competitors’ intentions by looking closely at their domain name(s) or website title tag. if you’re crafty, you know how to “view source” to reveal the underbelly of a website’s code in text form. this will reveal further details. regardless of businesses who scream “we’re the best!” — did you know that google has an objective score for websites called page rank? visit prchecker.info, type in a domain name and captcha code and quickly learn how highly google ranks a website in question. in some cases, you’ll be surprised what you find. the list goes on. continue forward with your own research per how google insists upon honesty through its policies and mechanics.