Wimpy Kid Knows Branding

i don’t normally pay much attention to my borders rewards emails. in fact, i probably should have removed myself from their list a long, long time ago. this past week, however, an interesting product rolled through called wimpy kid. it’s a book, a video and a funky hat — all well-branded and priced right. even the name is an eye-catcher. very cool. i don’t come across too many authors (or high-end publishers, for that matter) who truly understand the power of  branding done right. bravo to author jeff kinney — my non-wimpy hat is off to you! catch a sneak peek of his book.