have you seen the new nike commercial with lebron james? see below. it’s a very interesting discourse on the beating his brand has taken in 2010. he asks his fans “what should i do?” then acts out some of the scenarios. some are humorous — like his statement that maybe he should sell shoes or join don johnson on a remake of miami vice. some are harrowing — like accepting his hall of fame induction in front of a near-empty banquet. this isn’t a new approach. we saw the same when tiger got into trouble. the voice of his deceased dad confronting him in that commercial. eery. plug “lebron james” into the search form at the upper right of this page for more posts in this ongoing story.

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