Conan & AmEx — Every Detail Counts

one of my favorite commercials right now is the conan o’brien commercial for american express. the director of photography nailed a bunch of scenes. great range of color. solid staging. the underlying message is spot on. the best brands absolutely do whatever it takes to ensure every last detail is handled properly. for conan, he travels to india to secure the right silk and dye for his stage curtain. he pays top dollar for quality and takes an active hand in quality assurance. he does whatever it takes.