love him or hate him — but there is no denying the enormous talent that is kanye west. his latest record, “my beautiful dark twisted fantasy,” is as timely and innovative as hip hop has been for a good time. track production is rock solid. beyond simply being catchy, it’s textured and interesting. the guest acts are top of the game. the lyrics are hard-hitting, direct and honest. the flow of record is seamless. this is not a loose conglomeration of singles. with all of the hype and talk surrounding kanye, it’s got to be difficult to outdo previous efforts and keep the discourse on the music. how does he do it? consistency. a wavering standard of quality. west doesn’t rush a thin product to market. many a business leader could learn from what this maniac. filter out the public relations disasters, of course, which has been kanye’s achilles heel. a quality product will overcome a ton for your business.
catch below what 5,000,000 and counting have witnessed on youtube — kanye west’s feature-length video for the “runaway” single. warning: 34:32 in length. this is not your typical 4-minute music video.
