Play Monopoly on Google!

monopoly — the board game where you can buy property after property, all while collecting money for passing go (whatever that means). well, a hot new trend on google is to snatch up parcels of search real estate in your industry. before you can become a big player, though, you need to know what consumers are typing into google as their searches. then, you purchase a portfolio of domain names (many are doing this to the tune of 200+ urls). these are chosen to “hit” as many of the search keywords in a one-to-one fashion. while keeping domain names away from your competitors is valuable in its own right, the real value comes in building websites that help you corner the first page of google for desirable consumer searches. so — are you playing monopoly on google?