expectations are best prepared solid. formulated. they’re not made to be sliced, diced or grated any which way. too often, they are a one-sided discourse between the consumer and the voice of unrealistic (and potentially soon-to-be unrealized) desires. so how do producers and consumers prevent the discomfort of disappointment setting in — that far too easily reached destination these days? the secret lies in two-way communication. clear, undeniable understanding. no minced words or hidden agendas. and yes, i qualified communications with two-way.
consumers can’t operate under the assumption that all things will be included, can be negotiated, will naturally work out perfectly regardless of circumstances, etc — unless they are willing to accept less. producers can’t agree to grind out work as a yes man or woman and follow the consumer down this path. they become part of the problem. they will provide a lesser service than they are capable. the value certainly won’t be there for the consumer who has likely paid a fair to competitive price. as we all should know, you get out what you put into your life. not talking, not involved, not knowing — not getting!
the bottom line? where a producer and consumer take the time to have a thoughtful conversation about a specific need and what would be an appropriate response, then success can be just around the corner.
