Quincy Jones on Preparation & Luck

the following is taken from the book q on producing by quincy jones (with bill gibson), published by hal leonard. “there’s nothing in the world worse than having an opportunity that you’re not prepared for. good luck usually follows the collision of opportunity and preparation — it’s a result of that collision. you’ve got to be prepared. So, make your mistakes now and make them quickly. if you’ve made the mistakes, you know what to expect the next time. that’s how you become valuable.” marketing and branding is the preparation that renders your success less and less about luck.