HBR Suggests New Media "Ringmaster"

in the december 2010 issue of harvard business journal, author patrick spenner suggests that business owners and executives pursue the hire of a new media “ringmaster” to lead marketing strategy forward in an increasingly digital, socially-connected world. spenner outlines three basic talents needed in this professional — 1) integrative thinking, 2) lean collaboration skills and 3) high-speed decision-making. for a more thorough exploration of this topic, read or download the article in its entirety.