when it comes to credentials, far too many focus on the old world ones — clients served, education, awards, panels, publications, etc. if you’re a consumer, you’re interested in how the company got to where they are today. not arguing that these are suddenly irrelevant. however, you are more interested in considering the best choices for today — given your current needs, the changing times, what might happen tomorrow, the fact that you may not know what you need and require guidance, etc. the old credentials underline leadership, but they don’t necessarily tell the whole story.
so what are the new credentials? 1) long-term planning. paint a picture that perhaps some can’t yet see, and position yourself in that marketplace. wild concept, i know. 2) passion promise. outlining points on your website is not enough. think about an ongoing blog or radio show. show that this an every day part of your life. it’s not just about some money today. 3) full-time commitment. far too many companies are propped-up part-timers, stay at home parents, dabblers, hobbyists, and the like. it makes a huge difference if someone is successfully independent — especially in a down economy. think about the mettle of that person or group. they only survive based upon an ability to produce and execute upon opportunities that are severely limited. 4) “breathing” testimonials. it’s important to have people talking and writing about you, but it’s even better when a consumer can reach that person through facebook, linkedin, email, phone call, or meet in person. 5) updated portfolio or showcase. a place where the most current work is highlighted. keep a page on your website but also consider a blog, facebook account or other more fluid place where people can examine in-progress on-going work. you must be vibrant in the now and not living in the yesterworld. 6) developed network. do not wait for opportunities. always be thinking of how you might be able to help someone in your network, and how they might return the favor. move on your instincts. engage people around you. constantly. 7) referral program. let people know you’re serious about saying thank you. many will pass on the rewards and just help you. it is still important to show people you want to grow your business, have a plan to support the new work and will always provide a monetary or project credit for a job well done.
