what were the seven success parameters identified for the recent osama bin laden raid? former seal and vice admiral william h. mccraven, one of the most experienced terrorist hunters in the u.s. government, authored the handbook for the mission (“spec ops”) and supervised the seal team’s training. he’s widely known for his mastery of tactics involved in what are called “snatch and grab” missions. the parallel between his critical areas of focus and those that are most important in strategic business planning, product development and marketing should be immediately evident — surprise, speed, security, simplicity, purpose, repetition, precision. if these are not part of your business’ daily march, then you must be sitting on a fence!

%d bloggers like this: